Refined searches by exploring your search engine

OMS is the only purely educational event of its kind -- built around content that drives action and delivers insight that we as marketing professionals can actually use and build into our marketing plans. OMS is the premier event for learning best practices in Online Marketing, and provides a setting for the highest quality peer-to-peer networking. Throughout the day, you will not only receive invaluable education and direction from the nation's top interactive marketers, but you will have the opportunity to network, collaborate, and share ideas with strategic marketers from leading companies around the world.

July 15 Milwaukee
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At the fingure tips of more than 60% internet users, a man at the heart of google revealed its success as - free beer, barbecues and rum.

One of the men at the heart of the Google empire has revealed the secrets behind the world's most popular search engine. The man has disclosed that Google was not just started using a groundbreaking technology, but on a revolutionary approach to food in the staff canteen. According to him, his mission was to seduce an unruly gaggle of brilliant but wayward computer engineers into wanting to stay at the office. His success, he said, meant Google's rise to the top was fuelled by free beer, barbecues and rum. It began in 1998, when Page and Brin started Google in a friend's garage near Stanford University in California.

1. GOOGLE
2. MICROSOFT
3. BP
4. BBC (WORLDWIDE)
5. GLAXOSMITHKLINE
6. ROLLS-ROYCE GROUP
7. FT
8. BRITISH AIRWAYS
9. FEDEX EXPRESS
10. HERTZ
11. APPLE
12. BUPA
13. REUTERS GROUP
14. PRICEWATERHOUSECOOPERS
15. LONDON STOCK EXCHANGE
16. VISA
17. SHELL
18. NOKIA
19. BOSCH
20. BOEING

Adobe - came from name of the river Adobe Creek that ran behind the house of founder John Warnock.

Apache - It got its name because its founders got started by applying patches to code written for NCSA's httpd daemon. The result was 'A PAtCHy' server -- thus, the name Apache

Apple Computers - favourite fruit of founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn't suggest a better name by 5 o'clock.

C - Dennis Ritchie improved on the B programming language and called it 'New B'. He later called it C. Earlier B was created by Ken Thompson as a revision of the Bon programming language (named after his wife Bonnie)

CISCO - its not an acronymn but the short for San Francisco.

Compaq - using COMp, for computer, and PAQ to denote a small integral object.

GNU - a species of African antelope. Founder of the GNU project Richard Stallman liked the name because of the humour associated with its pronuniciation and was also influenced by the children's song 'The Gnu Song' which is a song sung by a gnu. Also it fitted into the recursive acronym culture with 'GNU's Not Unix'.

Google - the name started as a jokey boast about the amount of information the search-engine would be able to search. It was originally named 'Googol', a word for the number represented by 1 followed by 100 zeros. After founders - Stanford grad students Sergey Brin and Larry Page presented their project to an angel investor, they received a cheque made out to 'Google'!

Hotmail - Founder Jack Smith got the idea of accessing e-mail via the web from a computer anywhere in the world. When Sabeer Bhatia came up with the business plan for the mail service, he tried all kinds of names ending in 'mail' and finally settled for hotmail as it included the letters "html" - the programming language used to write web pages. It was initially referred to as HoTMaiL with selective upper casing.

HP - Bill Hewlett and Dave Packard tossed a coin to decide whether the company they founded would be called Hewlett-Packard or Packard-Hewlett.

Intel - Bob Noyce and Gordon Moore wanted to name their new company 'Moore Noyce' but that was already trademarked by a hotel chain, so they had to settle for an acronym of INTegrated ELectronics.

Java - Originally called Oak by creator James Gosling, from the tree that stood outside his window, the programming team had to look for a substitute as there was another language with the same name. Java was selected from a list of suggestions. It came from the name of the coffee that the programmers drank

Internet

An internet is a worldwide system of interconnected computer networks. The Internet is product of the convergence of media, computers, and telecommunications. Origin of Internet can be traced to the creation of ARPANET under U.S. Department of Defense in 1969. From its origins in a nonindustrial, non corporate environment and in a purely scientific culture, it has quickly diffused into the world of commerce.

Technological Features

Technological Internet depends on its principal communication tools, the Transmission Control Protocol (TCP) and the Internet Protocol (IP). They are referred to frequently as TCP/IP.

A protocol is an agreed-upon set of conventions that defines the rules of communication.

Function of TCP :

TCP breaks down and reassembles packets,

Function of IP :

IP is responsible for ensuring that the packets are sent to the right destination.

How email works

In E-mail messages arrive at the mail server (similar to the local post office) from a remote personal computer connected by a modem. From the server, the messages pass through a router, a special-purpose computer ensuring that each message is sent to its correct destination. A message may pass through several networks to reach its destination. Each network has its own router that determines how best to move the message closer to its destination, taking into account the traffic on the network. A message passes from one network to the next, until it arrives at the destination network, from where it can be sent to the recipient, who has a mailbox on that network.

A search engine is a tool to retrieve information form the Internet. It is a program that searches documents (in any form pdf, doc files, html, blogs, videos etc) for specified keywords and returns the list of related links.

History of popular Web Search Engines

The very first tool used for searching on the Internet was Archie. It was developed in 1990 by Alan Emtage.

The first Web search engine were Aliweb & Web Crawler.

After that during 1994 to 1995 several search engines were launched like Infoseek, Lycos , AltaVista, Excite and many more.

This time interval brought a revolution in the development of search engine and after that a number of search engines launched very frequently.

In 1996 - HotBot, Dogpile launched
In 1998 - Google launched by Larry Page and Sergey Brin
Around 2001, the Google search engine rose to prominence. Its success was based in part on the concept of link popularity and PageRank.

In 1999 – AlltheWeb launched
In 2000 – Baidu launched
In 2004 - Yahoo! Search launched by David Filo and Jerry Yang
In 2005 - MSN Search now live search, Ask.com launched
In 2006 - Live Search launched
In 2007 – wikiseek launched